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Urgent! Marketing Data Analyst Job Opening In Las Condes – Now Hiring Empresas Lipigas S.A.

Marketing Data Analyst



Job description

Mixta (Teletrabajo + Presencial)

Otro Profesional

Región Metropolitana de Santiago

Las Condes

Súmate a la buena energía de Lipigas, líder en el rubro y la segunda mejor empresa para trabajar en Chile, que bajo el marco de la Ley incentiva la contratación de personas con discapacidad.

Somos un equipo amigable con el entorno, comprometido con la inclusión, diversidad y equidad de género

Nos encontramos en búsqueda de Marketing Data Analyst quien será responsable de transformar grandes volúmenes de información en insights accionables que permitan diseñar, optimizar y escalar estrategias de marketing hiperpersonalizado.

Su labor es clave para comprender el comportamiento de los clientes, mejorar su experiencia y maximizar el impacto de las campañas en todos los canales digitales y físicos.

¿Cuáles serán tus principales funciones?

  • Promover el uso de datos como base para la toma de decisiones en marketing, ventas y experiencia de cliente.

  • Definir, junto al equipo de marketing, los datos relevantes para la personalización de estrategias y campañas.

  • Actuar como enlace entre marketing, TI, operaciones, servicio al cliente y comercial, asegurando la integración y coherencia de los datos.

    Participar en comités o squads de innovación y transformación digital.

  • Recolectar y depurar datos provenientes de múltiples fuentes (CRM, web, apps, redes sociales, call center, entre otros).

  • Implementar procesos de segmentación avanzada de clientes.

  • Elaborar perfiles de clientes basados en variables demográficas, psicográficas y transaccionales.

  • Medir el impacto de las campañas personalizadas mediante KPIs clave (conversión, ROI, engagement, entre otros) y proponer mejoras basadas en evidencia.

  • Generar insights accionables a partir del análisis de datos.

  • Diseñar dashboards interactivos y automatizar reportes periódicos para el seguimiento de KPIs (engagement, conversión, ROI, entre otros).

  • Colaborar con diseñadores, desarrolladores, especialistas en UX y ejecutivos de marketing en la definición de campañas, pruebas A/B y estrategias de personalización.

    Capacitar al equipo en el uso e interpretación de datos.

¿Qué te ofrecemos?

  • Asignación de colación
  • Clínica Virtual (cuidado de tu salud física, mental y más)
  • Bonos de productividad
  • Seguro de salud complementario
  • Y muchos otros beneficios que te contaremos al momento de la entrevista.

Perfil deseado


Formación Profesional: Ingeniería Comercial, Ingeniería con mención en marketing, carrera a fin.

Experienciade 3 años en cargos similares

Manejo de SQL, Python, bigquery para análisis de datos

Power BI, Tableau u otras herramientas de visualización

Modelos de segmentación, análisis predictivo y marketing digital

Deseable conocimiento en One Signal-Huspot Google Paid y meta paid.

Empleo inclusivo

Experiencia desde 3 años

Estudios mínimos: Universitaria

Graduado

Ingeniería Comercial

Ingeniería en Marketing


Required Skill Profession

Other General



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    Unlock Your Marketing Data Potential: Insight & Career Growth Guide


  • Real-time Marketing Data Jobs Trends in Las Condes, Chile (Graphical Representation)

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  • The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Empresas Lipigas S.A. adheres to the cultural norms as outlined by Expertini.

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