Senior Marketing & Pipeline Analytics Manager

Job description

Senior Marketing & Pipeline Analytics Manager

Join to apply for the Senior Marketing & Pipeline Analytics Manager role at Deel

Who We Are

Deel is the all‑in‑one payroll and HR platform for global teams.

Our vision is to unlock global opportunity for every person, team, and business.

Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform.

With AI‑powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Summary

We’re looking for a strategic, data‑driven leader to own the analytics foundation that powers our go‑to‑market engine.

In this role, you’ll connect insights across marketing, sales, and revenue to optimize pipeline health, accelerate funnel velocity, and improve forecasting accuracy.

You’ll build scalable data models, develop actionable insights, and collaborate with Marketing Ops, RevOps, and GTM Strategy teams to identify opportunities that directly impact revenue performance.

This is not a traditional marketing analytics role focused on campaign reporting — it’s a high‑impact, cross‑functional position for someone who thrives on turning complex data into strategic business decisions.

Responsibilities

• Build, maintain, and own data models and reporting frameworks that track pipeline quality, velocity, conversion, and efficiency from first touch to closed won, assessing pipeline health, conversion rates, and reducing sales cycle time across the entire sales process.
  
  
• Leverage BI & AI tools to uncover patterns and trends across funnel stages (MQL → SAL → SQL → CW), delivering real‑time visibility and actionable insights.
  
  
• Lead pipeline forecasting efforts and deliver data‑driven recommendations by analyzing key metrics such as MQLs, SALs, SQLs, conversion rates, and pipeline velocity.
  
  
• Lead quarterly pipeline diagnostics to assess performance gaps and recommend initiatives to accelerate movement through the funnel.
  
  
• Collaborate closely with Marketing Ops, Sales Strategy, ABM, Lifecycle, and Partner teams to align targeting strategies and demand capture initiatives.
  
  
• Own the development of dashboards and executive briefings that clearly communicate opportunities, risks, and performance against KPIs.
• Play a central role in aligning AI strategies across pipeline operations and evaluating campaign effectiveness.
  
  
• Clearly and effectively communicate findings, insights, and strategic recommendations during weekly, monthly, and quarterly business reviews with cross‑functional teams and senior leaders.
  
  

Qualifications

• 3+ years of experience in B2B GTM analytics, with a proven track record of developing and advancing analytics frameworks, optimizing pipeline performance, and driving data‑informed decision‑making within marketing and sales pipeline contexts within a SaaS or tech environment.
  
  
• Deep knowledge of demand funnel metrics (MQL, SAL, SQL, CW) and pipeline operations across all segments.
  
  
• Advanced skills with BI platforms (Looker, Tableau, or similar).
  
  
• Proven ability to influence cross‑functional stakeholders using clear communication, data storytelling, and strategic insight.
  
  
• Experience navigating ambiguity, managing multiple priorities, and delivering high‑quality output under tight timelines.
  
  
• Comfortable working with executive stakeholders and distilling complex data into executive‑ready narratives.
  
  
• Curious, growth‑minded, and excited by fast‑changing environments and bleeding‑edge technologies.
  
  
• Experience with Salesforce data modeling and reporting.
  
  
• Background in machine learning or predictive modeling in a GTM context.
  
  
• Proven ability to manage multiple high‑impact projects simultaneously.
  
  
• Skilled at spotting opportunities and uniting teams to develop effective solutions.
  
  

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are.

With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Benefits

• Stock grant opportunities dependent on your role, employment status and location.
  
  
• Additional perks and benefits based on your employment status and country.
  
  
• The flexibility of remote work, including optional WeWork access.
  
  

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Research, Analyst, and Information Technology

Industries

Human Resources Services

Equal Opportunity

At Deel, we’re an equal‑opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Deel is an equal‑opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities.

If you require accommodation, please inform our Talent Acquisition Team at of the nature of the accommodation that you may require, to ensure your equal participation.

Required Skill Profession

Inteligencia Empresarial Y Análisis