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Urgent! Digital Content Analyst Job Opening In Chile, Chile – Now Hiring IKEA

Digital Content Analyst



Job description

Overview

IKEA Las Condes, Santiago Metropolitan Region, Chile

En IKEA Chile nos encontramos en búsqueda de nuestro próximo Digital Content Analyst para la gerencia de E-commerce , quien se encargará de: Ejecutar contenido relevante y de alta calidad en los canales digitales de IKEA para aumentar las visitas y las conversiones online.

Responsibilities

  • Optimizar continuamente el contenido, el proceso editorial y la eficiencia, y contribuya al desarrollo con conocimientos, recomendaciones y soluciones en el área de contenidos.

  • Hacer seguimiento con KPIs claros para implementar mejoras de navegación, contenido y campañas.

  • Implementación de AB Testing en los sitios web para mejorar la usabilidad del sitio y conversión.

  • En función de las necesidades de comunicación comercial y local de la empresa, crear nuevos contenidos cuando sea necesario y liderar la adaptación del contenido.

  • Responsable de revisar contenidos, identificar mejoras, crear páginas y publicar en canales digitales.

    Buscar constantemente la mejora y optimización en base a la competencia, otros IKEA, etc.

  • Proactividad en la creación de campañas, implementación de nuevas herramientas y soluciones digitales que aporten valor a las categorías y campañas online.

  • Trabajar en estrecha colaboración a diario con equipos de ventas, SEO (optimización de motores de búsqueda) y rendimiento digital para asegurar la alineación multifuncional en el equipo.

  • Coordinación de la comunicación vía EMKT desde ecommerce hasta marketing.

  • Encargado de los procesos de localización de ambos sitios web: selección de imágenes, traducciones de contenidos y/o textos, etc.

  • Co-creación de reportería alineada a las acciones de contenido, para hacer seguimiento desde perspectivas de navegación a las acciones del sitio: buscador interno, testeos, visitas en PLPs, PIPS, contenidos, fuentes de tráfico, etc.

¿Te interesa postular?

Qualifications

  • Si estas titulado/a de Ingeniería Comercial, Marketing, Ingeniería en Marketing, Ingeniería en Información y Control de Gestión, o carrera afín.

  • 01 año de experiencia en roles similares.

  • Conocimientos: Content Marketing, Canales Digitales/Tradicionales, Seguimiento de KPI's.

  • Experiencia con: Looker Visual Studio, Excel.

Benefits

  • Trabaja en una empresa totalmente comprometida con las personas y el planeta.

  • Nuestros valores son lo más importante para nosotros.

  • Nos gusta trabajar con un significado, con la visión de crear una mejor vida cotidiana para muchas personas.

  • Celebramos la diversidad.

Si crees que tienes la pasión, los valores, las habilidades y la experiencia, ¡estamos esperando tu postulación!

Esta oferta laboral se rige bajo la Ley N° 21.015, que incentiva la inclusión de personas con discapacidad al mundo laboral.

En caso de que necesites algún ajuste razonable, por favor no dejes de aclararlo en tu postulación.

#J-18808-Ljbffr


Required Skill Profession

Gestión De Calidad Y Operaciones



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    Unlock Your Digital Content Potential: Insight & Career Growth Guide


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